Released in Japan on August 6, 2005, by Sega Toys, the Advanced Pico Beena is an educational console designed for young children as the successor to the Sega Pico, originally launched in 1993. Building on the interactive book concept that made its predecessor distinctive, it combines learning, reading and video games in an environment tailored to younger audiences. Its software comes in the form of cartridges accompanied by books with physical pages, each page turn providing access to new scenes or activities displayed on a television. The console retains a stylus for drawing, selecting objects and answering exercises on a touch-sensitive surface, while expanding the concept with improved graphics and new interaction possibilities. It also incorporates a microphone, used in certain titles for voice-based activities, along with an interface designed to be easily operated by children. Unlike the Pico, the Beena can also function without a television as an interactive audio book, allowing children to enjoy certain activities without a screen. Sega Toys thus sought to modernize an educational formula already well established in Japan without turning the device into a traditional gaming console.
The Advanced Pico Beena game library was released exclusively in Japan and draws heavily on characters particularly popular among children. These include Pokémon, Doraemon, Anpanman, Hello Kitty and the heroines of Pretty Cure, featured in activities involving reading, numbers, drawing, music and simple problem-solving. Titles such as Pokémon Advanced Generation: Pokémon Number Battle!, Doraemon Chinou Daikaihatsu! Waku Waku Game Land and Cooking Beena illustrate the variety of educational approaches offered by the platform. Some releases also support two-player interaction through a second stylus, encouraging shared activities between parents and children or siblings. The console additionally provides save functions, playtime settings and, in certain titles, difficulty adjustments suited to the child's age. In July 2008, Sega Toys introduced the BeenaLite, a more affordable version of the system. Remaining largely unknown outside Japan, where it was never officially released, the Advanced Pico Beena nevertheless continued Sega's tradition of educational consoles for several years. Its concept would eventually find a later successor in the ePico, launched in Japan in 2024.
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